Saturday, July 14, 2007

I have to write an essay on People and Brands . It's about how people behave, interact with brands and low cost call conferencing bit about methods for researching that. I have a trilemma - I can't decide which of the following three topics to tackle. Individual vs Group - after Mark Earls' landmark paper Advertising to the Herd - the idea that people act primarily as groups rather than individuals. Love the idea, not sure that purchase decisions are all products of the hive mind though. Low Involvement Processing vs Engagement - how do people really interact with brands and what's more effective: implicit or explicit cognition? Really interesting: how brands should behave depends which of these you believe but both are very persuasive. Neuroscience vs Ethnography - science or stalking for better communication o - I like the fact that these gets round asking people what their motivations are - I don't think people know or can accurately articulate what drives them - but I questions whether we know enough about the brain's modularity and whether people act normally when being observed. So what seems like the most interesting area? All comments will be greatfully received and probably quoted in my essay.

Over the last year I have been following the most fascinating travel blog: Sirensblog . Since 2002, Sirensong has been traveling throughout India, Nepal, and Sri Lanka, studying classical dance, learning languages (she is proud of the fact that she can "read street dice games rules igns and argue (successfully) with taxi drivers in Hindi, Tamil, Malayalam, French and Nepali"), and recording her amazing journeys in her blog. Her photographs are extraordinary -- some of her work has appeared in Trekshare and Lonely Planet as well as other travel websites. Check out the entries from January 8 to January 17, 2006 which covered the Tibetan Kalachakra Ceremony, with his Holiness the Dalai Lama. The photographs are splendid. Sirensong's blog shares the good, the bad, and the decidely ugly of hard core travel. (Her post on the litany of weird and scary ailments that have plagued her in India is enough to keep even the most intrepid traveler home next to the medicine cabinet.) Reading her blog reminds me constantly of a famous quote by Pavese about not only the tribulations but also the almost mythic nature of travel itself: "Traveling is a brutality. It forces you to trust strangers and to lose sight of that familiar comfort of home and friends. You are constantly off-balance. Nothing is yours except the essential things -- air, sleep, dreams, the sun, the sky -- all things tending toward the eternal or what we imagine of it.

No, I'm sure he really doesn't. Actually, that is the title of an album by David Peel and the Lower East Side that came out in the early 70's, so I just thought I'd use it as the title of my post. But why did the pope feel it necessary to issue this statement once again relegating the Protestant church in all its various forms to, well, not even second-class status? Protestant churches aren't even properly churches at all. Now, deep down we know that the Catholic hierarchy has always believed this, but why come out with a pronouncement? A couple of months ago the evangelical world was all atwitter because a prominent evangelical college professor returned to his Roman Catholic roots. Some were saying he was abandoning Christianity. Of course, I and many others disagreed. Now the pope come out with this. Can't we all just get along? I'll make you a deal, Pope Benedict. If we call you Christians will you call us part of the legitimate Church? Of course, that's silly. But it doesn't do a whole lot for ecumenical efforts when edicts like this are issued. Especially from a pope that seems to want to undo all the progress made by Vatican II. I was attending seminary when the announcement was made that Joseph Ratzinger was selected as the new pope. The announcement was greeted very unenthusiastically, disney dollars o say the least. Now I know why.

The recent reversal, under domestic and international pressure, of the decision in Iraq to regard the new constitution as ratified unless two-thirds of all registered voters reject that document, draws attention to supermajorities and voting rules in general. It's easy to see that with expected voter turnout of 40 or 50%, a required two-thirds no vote by registered voters gives voters almost no say at all. The drafters, or agenda setters, kill fruit flies hen have all the power, subject to the constraint that the constitution may need to be accepted on the street, as opposed to legally ratified. But what is the right denominator in a supermajority vote? My colleague, Adrian Vermeule , has been exploring this question with respect to legislative votes. And why supermajorites? The intuition with regard to a constitution is sound; among other things, it is that there may well be fundamental rules that achieve something close to consensus, and so drafters should be looking to achieve that consensus, rather than a mere simply majority. But in Iraq, and perhaps in more settings than we have recognized, the original supermajority requirement (two-thirds of those who vote) may be too much. And whatever the rule of ratification, the drafters have enormous power.

I have to write an essay on People and Brands . It's about how people behave, interact with brands and direct mail promotion bit about methods for researching that. I have a trilemma - I can't decide which of the following three topics to tackle. Individual vs Group - after Mark Earls' landmark paper Advertising to the Herd - the idea that people act primarily as groups rather than individuals. Love the idea, not sure that purchase decisions are all products of the hive mind though. Low Involvement Processing vs Engagement - how do people really interact with brands and what's more effective: implicit or explicit cognition? Really interesting: how brands should behave depends which of these you believe but both are very persuasive. Neuroscience vs Ethnography - science or stalking for better communication o - I like the fact that these gets round asking people what their motivations are - I don't think people know or can accurately articulate what drives them - but I questions whether we know enough about the brain's modularity and whether people act normally when being observed. So what seems like the most interesting area? All comments will be greatfully received and probably quoted in my essay.

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The recent reversal, under domestic and international pressure, of the decision in Iraq to regard the new constitution as ratified unless two-thirds of all registered voters reject that document, draws attention to supermajorities and voting free star wars screen saver ules in general. It's easy to see that with expected voter turnout of 40 or 50%, a required two-thirds no vote by registered voters gives voters almost no say at all. The drafters, or agenda setters, then have all the power, subject to the constraint that the constitution may need to be accepted on the street, as opposed to legally ratified. But what is the right denominator in a supermajority vote? My colleague, Adrian Vermeule , has been exploring this question with respect to legislative votes. And why supermajorites? The intuition with regard to a constitution is sound; among other things, it is that there may well be fundamental rules that achieve something close to consensus, and so drafters should be looking to achieve that consensus, rather than a mere simply majority. But in Iraq, and perhaps in more settings than we have recognized, the original supermajority requirement (two-thirds of those who vote) may be too much. And whatever the rule of ratification, the drafters have enormous power.

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I have to write an essay on People and Brands . It's about how people behave, interact with brands and a bit about methods for researching that. I have a trilemma - I can't decide which of the following three topics to tackle. Individual vs Group - after Mark Earls' landmark paper Advertising to the Herd - the idea that people act primarily as groups rather than individuals. Love the idea, not sure that purchase decisions are all products of the hive mind though. Low Involvement Processing vs Engagement - how do people really interact with brands and what's more effective: implicit or explicit cognition? Really interesting: how brands should behave depends which of these you believe but both are very persuasive. Neuroscience vs Ethnography - science or stalking for better communication o - I like the fact that these gets round asking people custom trade show displays hat their motivations are - I don't think people know or can accurately articulate what drives them - but I questions whether we know enough about the brain's modularity and whether people act normally when being observed. So what seems like the most interesting area? All comments will be greatfully received and probably quoted in my essay.

No, I'm sure he really doesn't. Actually, that is the title of an album by David Peel and the Lower East Side that came out in the early 70's, so I just thought I'd use it as the title of my post. But why did the pope feel it necessary to issue this statement once again relegating the Protestant church in all its various forms to, well, not even second-class status? Protestant churches aren't even properly churches at all. Now, deep down we know that the Catholic hierarchy has always believed this, but why come ip whois ut with a pronouncement? A couple of months ago the evangelical world was all atwitter because a prominent evangelical college professor returned to his Roman Catholic roots. Some were saying he was abandoning Christianity. Of course, I and many others disagreed. Now the pope come out with this. Can't we all just get along? I'll make you a deal, Pope Benedict. If we call you Christians will you call us part of the legitimate Church? Of course, that's silly. But it doesn't do a whole lot for ecumenical efforts when edicts like this are issued. Especially from a pope that seems to want to undo all the progress made by Vatican II. I was attending seminary when the announcement was made that Joseph Ratzinger was selected as the new pope. The announcement was greeted very unenthusiastically, to say the least. Now I know why.

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